The Business Programme for Trades

Built Different.Built to Last.

Stop running your business like a job site. CALIBRE gives trades owners the systems, scripts, and strategies to build a business that works — with or without you on the tools.

7 Core + 3 Bonus Modules
57 Editable Templates
Built for Trades

The Reality

Most trades businesses are profitable on paper. Broke in practice.

No Real Sales Process

You're winning jobs by gut feel, not a system. That costs you clients and margin every week.

Working IN the Business

You're the foreman, the accountant, the salesperson. There's no version of this that scales.

Pricing by Guesswork

Busy doesn't mean profitable. Most tradies don't know their actual margin until a job's done.

No Team Accountability

Without scorecards and rhythms, your team performs to their own standard — not yours.

Marketing is a Facebook Post

One referral source and a hope for a post to go viral isn't a marketing strategy.

No Plan Beyond This Year

A business without a 3-year vision is just a job with extra admin.

The Calibre Programme

Seven Modules. One Complete Business System.

01

FOUNDATION

Build the Leader Before You Build the Business

  • Owner Scorecard & Weekly Rhythm
  • Owner Time Audit & Stop Doing List
  • 1–3 Year Horizon Planning
02

PROFIT

Price for Profit. Stop Working for Nothing.

  • Markup vs Margin Masterclass
  • Profit Calculator & Cashflow Forecast
  • Back Costing & Margin Levers
03

ACQUIRE

Win Better Jobs. Stop Chasing Cheap Ones.

  • Full Sales Scripts (Call + Site Meeting)
  • Quote as an Action Plan
  • 18-Step Sales Pipeline Checklist
04

AMPLIFY

Build a Marketing Machine. Not Just a Social Page.

  • Customer Avatar & Funnel Design
  • Referral Programme & Testimonial System
  • 30-Day Content Calendar
05

OPERATE

Stop Running Jobs. Start Running a Business.

  • A–Z Job Delivery Checklist
  • Variations Process & QC Checklists
  • SOP Library Framework
06

PEOPLE

Hire Slow. Lead Fast.

  • Role Scorecards for Every Position
  • Hiring, Onboarding & Performance Systems
  • Growth Plans & Exit Interview Framework
07

SCALE

From Operator to Owner. From Owner to Architect.

  • Business Maturity Ladder (6 Levels)
  • Strategic Plan on a Page
  • 90-Day Sprint Action Plan
AI

ELEVATE — BONUS

Technology, AI & Digital Transformation for 2026.

  • Automated Proposals & the AI Receptionist
  • AI in Compliance, HSE & Quality Control
  • The Owner’s AI Assistant + Prompt Playbook
9

SELL — BONUS

The Psychology of Winning Work.

  • Why People Buy (and Why They Don't)
  • Objection Handling & Negotiation Frameworks
  • Body Language, Tone & The Sales Conversation
10

PRESENCE — BONUS

Your Brand Sells Before You Open Your Mouth.

  • Vehicle Wraps, Workwear & Site Signage
  • Social Media, Google Business & Online Presence
  • Proposals, Brochures & Print Collateral

Your Investment

Choose Your Level of Access.

Starter Pack

The Foundation to Start

$697$297

Limited launch pricing

  • Module 1 — Foundation
  • Module 3 — Acquire
  • Module 5 — Operate
  • 3 in-depth training guides (PDF)
  • 20 editable Word templates, scripts & checklists
  • Instant download as ZIP
Most Popular

Pro Programme

The Complete System

$1,397$697

Limited launch pricing

  • All 10 Modules (7 core + 3 bonus)
  • 3 BONUS Modules: ELEVATE, SELL & PRESENCE
  • Full library — 57 editable Word templates
  • Scripts, calculators, checklists & scorecards
  • Instant download as ZIP

Elite

Done For You

$3,699$985

Limited launch pricing

  • Everything in Pro (all 10 modules)
  • All 57 templates instantly branded with your company name, slogan & contact details
  • Website brand & marketing analysis built into your kit
  • Your own Personal AI Assistant — tailored to your trade, your business & your personality
  • Priority support & review

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